RESUME

CONTENT STRATEGIST WITH BRAND AND EDITORIAL EXPERIENCE

Award-winning writer, editor, and content strategist for editorial, thought leadership, and brand initiatives. Out-of-the-box thinker with experience researching, conceptualizing, and packaging content—magazines, newspapers, websites, podcasts, white papers, articles, video scripts, webinars, and live events—to align with editorial or marketing mission. Excellent manager and director who can lead and grow teams through coaching and training. Experience ranges from giant media conglomerates to rapidly growing SaaS startup and launching new products from scratch to growing established ones.

SKILLS

Editing, writing, organization, conceptualizing content, strategic messaging, project management, team management, SEO, podcasts, content for events, thought leadership, ghost writing, editorial packaging,

ACCOMPLISHMENTS

• Conceptualized and launched four local magazines from scratch
• Built editorial and content teams from the ground-up
• Created and launched four weekly tax podcasts, recruiting world-renowned global experts to participate in discussions.

• Created and launched lifestyle podcast, Genius Beats Fear.
• Responsible for the entire digital marketing & content strategy, including expertly written white papers, articles, and podcasts
• Named a 2007 Rising Star “40 Under 40” by Westchester Business Council

2019 - Present

DIRECTOR OF BRANDED CONTENT, CROSSBORDER SOLUTIONS, TARRYTOWN, NY

• Manage a team of eight employees (content producers and audio team) to generate thought leadership on special areas of international tax
• Write, conceptualize, and edit content about transfer pricing, R&D tax credits, and the income tax provision for a variety of platforms: website, webinars, podcasts, videos
• Prepare content (white papers, articles, webinars) for the company’s new online university
• Ghostwrite articles about international tax for outside publications, including Bloomberg Tax, Treasury & Risk, Tax Notes, among others, for company economists and the CEO
• Interview and hire content producers, writers, and audio specialists

2019 - 2021

EXECUTIVE PRODUCER

• Researched and wrote about global transfer pricing (international tax)
• Developed and launched company transfer pricing podcasts: The Fiona Show and The Fiona Show: Hot Off the Press
• Wrote and planned presentations for economists’ conferences and roundtables
• Found and recruited prestigious guests for podcast interviews, including members of the OECD; corporate in-house transfer pricing professionals; authors; and tax attorneys
• Created responses for the company’s A.I. personality, Fiona, which runs over the Amazon Alexa platform
• Drafted blog for company website introducing podcast
• Attended client summits to oversee podcast production and entertain clients
• Hosted company educational transfer pricing webinars

2011 - 2018

FREELANCE WRITER, CORTLANDT MANOR, NY

• Wrote and edited company website for SEO performance
• Managed Google Adwords accounts
• Wrote and edited for various local publications including The Journal News, and Westchester Magazine.
• Developed, edited, and managed Health Matters, a custom magazine published by White Plains Hospital’s corporate communications department to rebrand hospital’s position in the community
• Conceptualized stories
• Interviewed people of interest from the community for various articles
• Scouted houses for stories on home and design
• Interviewed doctors and other medical professionals about common health issues
• Proofread and signed off on all pages
• Authored stories on important lifestyle topics including health and fitness, interior design, food, beauty, and more

2008 - 2011

FEATURES EDITOR, THE JOURNAL NEWS, WHITE PLAINS, NY

• Managed a team of writers to produce fresh content for the Life & Style section of The Journal News
• Edited stories that could be repurposed from magazine to newspaper to television to Web
• Conceptualized and assigned story ideas
• Authored stories on hot lifestyle topics, including real estate, home and design, food, health and beauty, and parenting
• Led features team through paper’s most highly read sections including real estate and Sunday Life
• Wrote and edited for these sections
• Conceptualized and led photoshoots for important features like highly publicized breast cancer features

EARLIER CAREER HIGHLIGHTS

Earlier career included serving as Magazine Editor in Chief, The Journal News; Senior Editor, Travel Holiday Magazine; Editor, Boating Magazine; and various freelance writing and editing roles.

EDUCATION

Bachelor of Arts in English, Siena College