RESUME

B2B SaaS Storyteller/Content Strategist for Technology Companies

Senior audience-focused content strategist with experience translating complex AI-driven technology and B2B SaaS into clear, compelling stories across web, email, paid media, podcasts, thought leadership, and brand campaigns. Experienced using AI tools to support content strategy and improve workflows. Editorial and news background combined with deep experience in fast-moving tech environments, brand messaging, and cross-functional collaboration.

SKILLS

Storytelling, editing, writing, organization, conceptualizing content, strategic messaging, project management, team management, SEO, podcasts, and content for events.

ACCOMPLISHMENTS

Transformed complex AI-driven tax software into compelling copy across various platforms.
Built company website content and messaging from zero to include expertly written white papers, articles, and podcasts.
Key in leading company rebrand—new name, new image, new brand, and new messaging.
Created content on various platforms that grew pipeline by $20 million in a rebrand year, generating $1.25 million in revenue.
Conceptualized and launched four local magazines from scratch.
Built editorial and content teams from the ground up.
Created and launched four weekly tax podcasts, recruiting world-renowned global experts to participate in discussions, created and launched a lifestyle podcast, Genius Beats Fear.
Named a 2007 Rising Star “40 Under 40” by Westchester Business Council.

EXPERIENCE

NOVEMBER 2025-PRESENT

FREELANCE CONTENT EDITOR, iPULLRANK

Edit and optimize content for editorial quality and AI-driven search performance for digital marketing agency, iPullRank

JANUARY 2024-NOVEMBER 2025

SENIOR DIRECTOR CONTENT STRATEGY AND COPY, EXACTERA
(Worked remotely in Chapel Hill, NC; company based in Tarrytown, NY)

Led AI-driven content and search visibility initiatives focused on emerging search behavior, SEO strategy, and scalable content workflows
Wrote and edited brand and demand-generation copy across web, email, paid media, product marketing, webinars, podcasts, and video
Coordinated cross-functional content development, approvals, and publishing workflows across marketing initiatives
Wrote ad copy for Google, LinkedIn, and 6Sense
Developed AI-assisted search visibility and content strategies to strengthen SEO performance and brand authority.
Determined new product positioning and strategized on creating and using assets for growing pipeline
Oversaw all content and messaging generated by marketing manager, economists, and company staff
Ghostwrote articles about international tax for outside publications, including Bloomberg Tax, exercising editorial judgment
Interviewed and hired marketing staff

2019-2024

DIRECTOR OF BRANDED CONTENT, CROSSBORDER SOLUTIONS (NOW EXACTERA), TARRYTOWN, NY

Created messaging, taglines, positioning for rebrand of CrossBorder Solutions to Exactera
Interviewed clients and created case studies to create positive company image
Managed a team of eight employees (content producers and audio team) to lead thought leadership on special areas of international tax
Wrote, conceptualized, and edited content for a variety of platforms: website, webinars, podcasts, videos about transfer pricing, R&D tax credits, and the income tax provision
Ghostwrote articles about international tax for outside publications, including Bloomberg Tax, Treasury & Risk, Tax Notes, among others, for company economists and the CEO
Interviewed and hired content producers, writers, and audio specialists

2019-2021

EXECUTIVE PRODUCER

Researched and wrote about global transfer pricing (international tax)
Developed and launched company transfer pricing podcasts: The Fiona Show and The Fiona Show: Hot Off the Press
Wrote and planned presentations for economists’ conferences and roundtables
Researched and recruited prestigious guests for podcast interviews, including members of the OECD; corporate in-house transfer pricing professionals; authors; and tax attorneys
Wrote conversational responses for the company’s A.I.-powered Alexa personality, Fiona.
Attended client summits to oversee podcast production and entertain clients
Hosted company educational transfer pricing webinars

2011-2019

FREELANCE WRITER, CORTLANDT MANOR, NY

Wrote and edited company websites for SEO performance
Managed Google Adwords accounts
Wrote and edited for various local publications including The Journal News and Westchester Magazine.
Developed, edited, and managed Health Matters, a custom magazine published by White Plains Hospital’s corporate communications department to rebrand hospital’s position in the community
Worked as a senior editor on Franchise Dictionary Magazine
Conceptualized stories
Interviewed doctors and other medical professionals about common health issues
Author stories on important lifestyle topics including health and fitness, interior design, food, beauty, and more

2008-2011

FEATURES EDITOR, THE JOURNAL NEWS, WHITE PLAINS, NY

Managed a team of writers to produce fresh content for the Life & Style section of The Journal News
Edited stories that could be repurposed from magazines to newspaper to television to Web
Conceptualized and assigned story ideas
Authored stories on hot lifestyle topics, including real estate, home and design, food, health and beauty, and parenting

EARLIER CAREER HIGHLIGHTS

Earlier career included serving as Magazine Editor in Chief, The Journal News; Senior Editor, Travel Holiday Magazine; Editor, Boating Magazine; and various freelance writing and editing roles.

EDUCATION

Bachelor of Arts in English, Siena College